CUTTING THE CRAP
ON A MISSION TO
CUT THE CRAP
In a world of too much complexity and too much consumption, and in an industry suffering from an over-specialism gear fad, never has there been a more appropriate time to have fewer, better, longer lasting, more sustainable products.
We believe that both we - and our products - should live by the mantra coined by the 19th Century Scottish philosopher, Thomas Carlyle….
with ‘a great ambition to die of exhaustion rather than boredom.’
We’re also a plastic waste sink. By recovering and repurposing plastic waste into our highly durable, long lasting products and exploring closed loop garment designs we are sequestering more plastic waste than we create.