OUR STORY

A canvas climbing jacket travelled the world. Venturing from Swiss ski team training sessions in the Alps, to leading climbs in the Himalaya, to motorbiking along the Colorado river and frequenting watering holes of world’s great metropolises.

The stylish and functional companion, named JAGO by its original owner, was at home anywhere and up for anything. Over 40 years of wear JAGO’s canvas was painted one adventure at a time. It was faded by the elements, shaped by its owners and marked by history.

Then one day the old friend was lost….Reminder to drink responsibly!

As devastating as this was, it was time for the next chapter in JAGO’s long and epic story to be written by its lucky new unknown owner.

Unable to let go of everything that JAGO meant to me, and knowing that adventure is best shared, JAGO has been revived to create clothing with the same spirit, but for today’s world. Giving you the opportunity to share in a similar experience with a simpler, more versatile wardrobe – a better wardrobe – For Life’s Adventure.